The AI chair you don't have to staff.
RunChair is the AI receptionist, booking and marketing platform for hair & beauty salons — answering calls, filling cancelled chairs and winning back clients, 24/7.
RunChair is salon software with an AI receptionist at its core — online booking, deposits, reminders and client win-back, all in one place.
The quiet cost of a half-full book.
The money a salon loses is rarely dramatic — it leaks, quietly, through the gaps RunChair is built to close.
Every missed call walks next door.
After-hours and chair-side calls go unanswered — and most callers just book the next salon instead of leaving a message.
One recovered no-show pays for the month.
Deposits and smart reminders turn would-be empty slots back into paid, in-the-chair appointments.
Empty chairs don't come back.
A quiet Tuesday is revenue you can't re-bank — unless something is actively filling the gaps for you.
Whatever's in your chair, RunChair fits.
One platform, tuned to how different salons across NZ & AU actually run.
Hair salons
Colour formulas, long appointments and rebooking — all remembered, all handled.
See how it fitsBarbershops
Walk-ins, fast turnover and a waitlist that never sits empty.
See how it fitsBeauty & nails
Multi-service bookings, deposits and patch-test reminders, automatically.
See how it fitsSpa & wellness
Calm, no-show-proof scheduling across every treatment room.
See how it fitsMost software waits. Iris acts.
Most salon tools are a booking log with AI bolted on the side. RunChair is built the other way around: Iris is the core, and the calendar, CRM and payments are what she works with. That's the difference between software that records the day and an assistant that runs it.
Answers every call, 24/7
Iris answers the actual phone — in a real, natural voice — after hours, on weekends and while your hands are full, so a missed call never becomes a booking for the salon down the road.
Never forgets a client
Formulas, preferences and history are recalled instantly, so every client is greeted like a regular — by the AI and by you.
Fills cancellations on its own
The moment a slot opens, Iris offers it to the right waitlisted client and re-books the chair before you'd even noticed it was empty.
Waking Iris up…
Real AI, sample salon. No signup — say hello and watch Iris work.

Everything a full chair needs.
Crafted for salons that treat hair as art and business as science.
Never miss a booking
Iris answers every call and message 24/7 — taking bookings, rescheduling, and answering questions with human-like care.
Fill cancellations instantly
The moment a slot opens, the right waitlisted clients get a text — so the chair is re-booked before you even notice it's empty.
Cut no-shows to near zero
Automatic deposits and well-timed reminders mean fewer empty slots and far less revenue lost to people who don't turn up.
Win back drifting clients
RunChair spots clients slipping away and sends personal, on-brand follow-ups that bring them back through the door.
Remember every client
Formulas, reference photos and visit notes live in one profile — so every stylist greets every client like a regular.
Get paid effortlessly
Deposits, payments and confirmations are collected and tracked for you — no awkward chasing, no manual reconciliation.
Your whole salon, one calm view.
The booking board, the client memory and the agents working in the background — exactly what you and your team see every day.



A stylist copilot for the chair, coming to RunChair.
RunChair Spectra is a native tablet app we're building for the chair-side: a stylist captures guided photos, gets a hair & scalp assessment, and turns it into a treatment plan and a clear progress story for the client — all on the salon's tablet, on the same RunChair account.
Guided photo capture
A step-by-step, multi-shot camera with an on-device quality check, so every scalp and hair photo is consistent and usable.
Hair & scalp assessment
Captured photos are graded and risk-flagged, giving the stylist a clear read before they recommend anything.
Treatment plans
Turn an assessment into a structured plan in a couple of taps — ready to talk through with the client in the chair.
Progress, side by side
Compare a client's captures over time so the results — and the case for rebooking — are there in front of them.
In active development with our founding cohort — not yet generally available. Founding salons get first access as it lands.

What are empty chairs costing you?
We can't quote you someone else's results — so work out your own. Every assumption is yours to change.
Assumptions (edit these)
Recovery rates are deliberately conservative — we only count a fraction of missed revenue as realistically recoverable. Adjust anything that doesn't match your salon.
$2,580/mo
- ~19 no-shows saved
- $1,548
- ~13 missed calls booked
- $1,032
Estimate only, for illustration — not a guarantee of results. Figures are derived entirely from the inputs and assumptions above.
We kept watching the same thing happen in salons: the phone rings while everyone's hands are full, the call goes to voicemail, and that client just books the salon down the road instead.
Booking software could record what already happened, but nothing actually answered, filled the gap, or chased the client back. So we're building RunChair AI-native from the ground up — an assistant that does the work, not just another calendar. Built in New Zealand, for the way NZ & AU salons really run.
The RunChair founding team
Think and Form Limited · Auckland, New Zealand · 2026
Be one of the first 10 New Zealand salons on RunChair.
We're hand-onboarding our founding salons one at a time. Join now and you don't just get a better price — you help decide what RunChair becomes.
50% off for 12 months
Half price on any plan for your entire first year. No setup fees, no contract.
A direct line to the team
You talk to the people building RunChair — not a ticket queue. Hands-on setup and real support.
Shape what we build next
Founding salons set the roadmap. The features you need get built first, with you in the room.
10 / 10
founding spots still open
- 50% off your first 12 months
- Guided setup with a real person
- Keep your number, import your clients
First cohort limited to 10 salons.
The honest fine print.
Is RunChair ready to use today?
Yes. We're actively onboarding our founding salons right now, one at a time, with hands-on setup. You won't be left to figure it out alone — and you'll help shape what we build next.
We already use another booking system — can we switch?
Yes. We help you import your client list, keep your existing phone number, and move across without losing your history. Most salons are up and running within a day.
How much does it cost?
Founding-cohort salons get 50% off for their first 12 months. You can see current plans on our pricing page — there are no setup fees and no long-term contract.
Am I locked into a contract?
No. There's no lock-in. Your data is private to your salon and exportable at any time, so you're always free to leave.
Will the AI make mistakes with my clients?
Iris handles everyday requests — bookings, reschedules, common questions — and hands anything sensitive or unusual straight to you. You stay in control of the moments that matter.
Is my client data safe?
Your data is encrypted, private to your salon, and never shared across businesses. We're built to comply with the NZ Privacy Act 2020 and the Australian Privacy Principles — see our security and privacy pages for detail.
Does it work for my type of salon?
RunChair is built for hair & beauty salons, barbershops and spas across New Zealand and Australia — including local SMS, timezones and currency.
Who's behind RunChair?
We're a small New Zealand team building RunChair alongside real salons. You can read our story on the about page — and founding-cohort salons get a direct line to us.
No borrowed logos — just what we can stand behind
- Built in New ZealandOperated by Think and Form Ltd, Auckland
- Privacy Act 2020 & APPsBuilt to NZ & Australian privacy law
- Secure payments by StripeCard numbers never touch our servers
- Encrypted & isolatedTLS in transit, per-salon data isolation
- Your data, exportableExport any time · no lock-in · never sold
Bring your salon into 2026.
Be one of the first salons to use AI to reclaim your time and protect your bottom line. The future of chair management starts with your cohort.
50% off your first 12 months. Guided setup with a real person.