Founding cohort · now open NZ-wide

The AI chair you don't have to staff.

RunChair is the AI receptionist, booking and marketing platform for hair & beauty salons — answering calls, filling cancelled chairs and winning back clients, 24/7.

Try Iris live

RunChair is salon software with an AI receptionist at its core — online booking, deposits, reminders and client win-back, all in one place.

Why it matters

The quiet cost of a half-full book.

The money a salon loses is rarely dramatic — it leaks, quietly, through the gaps RunChair is built to close.

01

Every missed call walks next door.

After-hours and chair-side calls go unanswered — and most callers just book the next salon instead of leaving a message.

02

One recovered no-show pays for the month.

Deposits and smart reminders turn would-be empty slots back into paid, in-the-chair appointments.

03

Empty chairs don't come back.

A quiet Tuesday is revenue you can't re-bank — unless something is actively filling the gaps for you.

Meet Iris

Most software waits. Iris acts.

Most salon tools are a booking log with AI bolted on the side. RunChair is built the other way around: Iris is the core, and the calendar, CRM and payments are what she works with. That's the difference between software that records the day and an assistant that runs it.

Answers every call, 24/7

Iris answers the actual phone — in a real, natural voice — after hours, on weekends and while your hands are full, so a missed call never becomes a booking for the salon down the road.

Never forgets a client

Formulas, preferences and history are recalled instantly, so every client is greeted like a regular — by the AI and by you.

Fills cancellations on its own

The moment a slot opens, Iris offers it to the right waitlisted client and re-books the chair before you'd even noticed it was empty.

Waking Iris up…

Real AI, sample salon. No signup — say hello and watch Iris work.

Iris answering an inbound phone call and turning it into a confirmed booking with a deposit captured
She answers the actual phone, too — this call became a booking with the deposit secured, hands-free.
What RunChair does

Everything a full chair needs.

Crafted for salons that treat hair as art and business as science.

Never miss a booking

Iris answers every call and message 24/7 — taking bookings, rescheduling, and answering questions with human-like care.

Fill cancellations instantly

The moment a slot opens, the right waitlisted clients get a text — so the chair is re-booked before you even notice it's empty.

Cut no-shows to near zero

Automatic deposits and well-timed reminders mean fewer empty slots and far less revenue lost to people who don't turn up.

Win back drifting clients

RunChair spots clients slipping away and sends personal, on-brand follow-ups that bring them back through the door.

Remember every client

Formulas, reference photos and visit notes live in one profile — so every stylist greets every client like a regular.

Get paid effortlessly

Deposits, payments and confirmations are collected and tracked for you — no awkward chasing, no manual reconciliation.

See it in action

Your whole salon, one calm view.

The booking board, the client memory and the agents working in the background — exactly what you and your team see every day.

60 seconds: a client messages, Iris books them in — no one at the desk.
RunChair booking calendar showing a colour-coded day with Iris offering to fill an open gap from the waitlist
The booking board — colour-coded, with Iris offering open gaps to your waitlist.
A RunChair client profile showing the colour formula, visit history and preferences
Every colour formula and preference, remembered.
The RunChair proposals inbox where Iris and the ambient agents queue actions to approve
Iris proposes the next move — you approve, edit or skip.
On the workbenchIn development

A stylist copilot for the chair, coming to RunChair.

RunChair Spectra is a native tablet app we're building for the chair-side: a stylist captures guided photos, gets a hair & scalp assessment, and turns it into a treatment plan and a clear progress story for the client — all on the salon's tablet, on the same RunChair account.

Guided photo capture

A step-by-step, multi-shot camera with an on-device quality check, so every scalp and hair photo is consistent and usable.

Hair & scalp assessment

Captured photos are graded and risk-flagged, giving the stylist a clear read before they recommend anything.

Treatment plans

Turn an assessment into a structured plan in a couple of taps — ready to talk through with the client in the chair.

Progress, side by side

Compare a client's captures over time so the results — and the case for rebooking — are there in front of them.

In active development with our founding cohort — not yet generally available. Founding salons get first access as it lands.

Design preview of the RunChair Spectra tablet: a guided hair-capture screen with on-device quality checks, beside an assessment summary showing an overall score and graded metrics
Illustrative preview — design in progress, not a screenshot.
Run your own numbers

What are empty chairs costing you?

We can't quote you someone else's results — so work out your own. Every assumption is yours to change.

$
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Assumptions (edit these)
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%

Recovery rates are deliberately conservative — we only count a fraction of missed revenue as realistically recoverable. Adjust anything that doesn't match your salon.

Estimated revenue you could recover

$2,580/mo

~19 no-shows saved
$1,548
~13 missed calls booked
$1,032
That's about 26.1× the $99/mo Studio plan (billed annually) — recovering even one of these covers the subscription.

Estimate only, for illustration — not a guarantee of results. Figures are derived entirely from the inputs and assumptions above.

Why we're building this

We kept watching the same thing happen in salons: the phone rings while everyone's hands are full, the call goes to voicemail, and that client just books the salon down the road instead.

Booking software could record what already happened, but nothing actually answered, filled the gap, or chased the client back. So we're building RunChair AI-native from the ground up — an assistant that does the work, not just another calendar. Built in New Zealand, for the way NZ & AU salons really run.

The RunChair founding team

Think and Form Limited · Auckland, New Zealand · 2026

Read our story
Founding cohort · open NZ-wide

Be one of the first 10 New Zealand salons on RunChair.

We're hand-onboarding our founding salons one at a time. Join now and you don't just get a better price — you help decide what RunChair becomes.

  • 50% off for 12 months

    Half price on any plan for your entire first year. No setup fees, no contract.

  • A direct line to the team

    You talk to the people building RunChair — not a ticket queue. Hands-on setup and real support.

  • Shape what we build next

    Founding salons set the roadmap. The features you need get built first, with you in the room.

10 / 10

founding spots still open

  • 50% off your first 12 months
  • Guided setup with a real person
  • Keep your number, import your clients

First cohort limited to 10 salons.

Questions, answered

The honest fine print.

Is RunChair ready to use today?

Yes. We're actively onboarding our founding salons right now, one at a time, with hands-on setup. You won't be left to figure it out alone — and you'll help shape what we build next.

We already use another booking system — can we switch?

Yes. We help you import your client list, keep your existing phone number, and move across without losing your history. Most salons are up and running within a day.

How much does it cost?

Founding-cohort salons get 50% off for their first 12 months. You can see current plans on our pricing page — there are no setup fees and no long-term contract.

Am I locked into a contract?

No. There's no lock-in. Your data is private to your salon and exportable at any time, so you're always free to leave.

Will the AI make mistakes with my clients?

Iris handles everyday requests — bookings, reschedules, common questions — and hands anything sensitive or unusual straight to you. You stay in control of the moments that matter.

Is my client data safe?

Your data is encrypted, private to your salon, and never shared across businesses. We're built to comply with the NZ Privacy Act 2020 and the Australian Privacy Principles — see our security and privacy pages for detail.

Does it work for my type of salon?

RunChair is built for hair & beauty salons, barbershops and spas across New Zealand and Australia — including local SMS, timezones and currency.

Who's behind RunChair?

We're a small New Zealand team building RunChair alongside real salons. You can read our story on the about page — and founding-cohort salons get a direct line to us.

Bring your salon into 2026.

Be one of the first salons to use AI to reclaim your time and protect your bottom line. The future of chair management starts with your cohort.

50% off your first 12 months. Guided setup with a real person.